Google Classroom – Hong Kong Google Analytics 101 & 201 (2015)

Our Analytics training series starts by introducing you to the fundamentals of web analytics and progresses to advanced topics such as campaign tagging and custom report creation.

We’ll teach you how to use Google Analytics to uncover the digital intelligence hidden in your data—intelligence that will help you improve your customers’ online experience, and keep them coming back.


As one of the 3 Google Analytics Certified Partners (GACPs), and the first Seminars for Success Google Analytics Training Company in the region, we’re organizing the first official Google Analytics modules in collaboration with Google.

Course 101 will cover:

  • Introduction
  • Getting Started With Google Analytics
  • Google Analytics tracking Code
  • Traffic Sources
  • Content
  • Visitors
  • Goals & Ecommerce
  • Actionable Insights and the Big Picture

Course 201 will cover:

  • Best Practices: Clean Data
  • Analytics Intelligence
  • Advanced Segments
  • Best Practices: Advertising and Marketing
  • Best Practices: Engagement
  • Best Practices: Conversion
  • Best Practices: Sharing With the Organization

To learn more about the Google Analytics 101 & 201  Click here for register and details